Wonder Woman Branches Out Into Popstar Territory
Just what you've always wanted, folks, Wonder Woman is getting her own makeup line! What's that? You couldn't care less? Well, I'm hardly the makeup-wearing type myself, but I think the announcement speaks volumes for where the Amazonian stands in contemporary culture.
Wonder Woman certainly has a degree of social prominence; Most Americans can identify her, even if they're pulling from memories of the Lynda Carter TV series, and she's definitely a member of DC's Trinity- where, like Superman and Batman, she was important enough to get dragged into Blackest Night's tie-ins and then left to her own devices once the event concluded. But her comics aren't respected quite as much as her compatriots'- she has no spinoff titles, she's not part of DC's "Earth One" graphic novel incentive, and worst of all, she has no movie.
Though by 2011, she'll be right there on the Macy's racks alongside Britney Spears perfumes and Cyndi Lauper-sponsored watches. I fear that Wonder Woman is especially vulnerable to comics' ever-growing integration into the mainstream. Not that this is a bad thing, the girl could certainly do with more exposure, but if all this publicity works as planned and Diana is catapulted into the spotlight as a symbol of righteous womanhood, where will the new fans go who want to explore her in original form? Perhaps she'll expand into multimedia more as a pop element, a feat that even Superman couldn't accomplish. Batman has arguably been able to escape comic-tropes and expectations only recently though his Nolan movie incarnations- I think Wonder Woman and her mythology might be DC's prime candidate for attracting attention now that comics are only just the springboard for a character's fame.
Rubber Justice
Posted to Superheroes on 11 August 2010
· Comments (1)
Other stuff like this: merchandise, wonder woman
Wow!
How bizarre...
It's with MAC cosmetics, so if there's some good colours in there, I'll get some for sure!