Wizard Magazine: The House Continues To Burn
Question: How low does magazine have to go before it's literally no longer worth the paper its printed on?
We may find out sooner than we thought as the mass exodus of Wizard continues on full-throttle. Yet another employee has been let go and replaced with a relative newcomer to the industry at what I'm going to assume is a lower salary. I understand the business model, but it's a dirty business Wizard is running these days.
Does anyone still read the magazine? I'll admit, I still get it in the mail, but I haven't renewed my subscription yet and I'm not planning on doing so. They used to get exclusive content even though they couldn't compete with the speed of the internet, but their "content" has resorted to little more than random Top 10 lists.Mildly interesting, perhaps, but not worth the $30 a year for the subscription.
Their convention roster is quickly losing its luster. WizardWorld East, held in Philadelphia every year, used to be their biggest show, but ever since the New York ComiCon came into town (and months earlier) the show has never been the same and gets smaller every year. Their online presence has been severely damaged as well, losing all of the staff that made it as popular as it was a few years ago.
With every facet of the company failing and not seeing a life preserver any time soon, how long will it be before the whole shebang fumbles and closes its doors for good? Should it fold or should it try to reinvent itself as a whole new entity?
Goblin
Posted to Other on 28 May 2008
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