NYC Comic Con: Newsarama Info On Runaways

News is starting to come in from this weekend's Comic Con in NYC. The folks at Newsarama have an interview with Terry Moore regarding his run on Marvel's Runaways.
My only question is - why do publishers insist on starting books over with new #1's all the time?






Boy Meets Hero by Chayne Avery and Russell Garcia
Because they think new readers will be scared off by continuity if they want to start at issue 60 or something.